4 Ways to Use Instagram To Boost Business

Say cheese! We’ve got some useful tips on how Instagram can boost your business.

A picture says a thousand words. But in Instagram’s case, it can also bring you new customers. And that audience can be located anywhere in the world. But how can you use Instagram to boost business? We’ve got four ways for you right here.

Set Up Your Shop Window

Think of your Instagram main profile page as your store front window. You put your hottest new trends and best-selling products or services out front. These are the images that drive people into your store. Ask yourself if these pictures best represent what your business is all about. You can change it up often—think seasonally or cool new product. And these should be top-of-the-line shots, not shaky, blurry photos that don’t do your business any justice. There’s a rotating display feature of recently shared photos you can use (just above your profile and bio), so be sure to update them often.

Using Other Social Media Accounts

Of course, Facebook owns Instagram, so joining those accounts is a no-brainer. But it’s also super easy to connect your Twitter account to Instagram, because @ mentions now show up. And even if you Twitter handle isn’t the same as your Instagram one, it will still link the two accounts. That way, you can tempt new customers from these social media networks onto your Instagram account with eye-catching photos and updates that really show off your product or service.

Make Some New Followers

You could have the most amazing product or service in the world, but it doesn’t make a lick of difference unless your target audience knows about it. So start following some of these wonderful people. And start posting some amazing pictures on a consistent basis, including images and video to your stories. Create some excitement and grab your audience’s attention with all the stories features like adding music, tags, animated gifs and graphics plus more. You want to give people a reason to follow you back—you have amazing great content.

Create Offline Events

Hey, we love sitting in front of a computer all day, but every once in a while, it’s nice to get out into the real world. Think of it as a way to not only reward your followers, but also setting yourself up for some pretty sweet shots. Think outside the box and offer your audience a chance to see what you can do in a cool and unique venue. Offer prizes for the best pictures of your product taken by your followers. The sky is the limit!

Is your business on Instagram? Send us a message so we can check it out!