Strategic Communications

Develop a strategic communication plan for your small business

Every small business needs a strategic communication plan

The service that small business owners (freelancers, entrepreneurs and startups) are missing when they start up their business is a strategic communications plan.

Strategic communication plans can be extensive or they can be small plans with very specific outcomes.

The strategic communications plan will gather intelligence to identify the following:

1. Intended changes (goals), core audiences, resources, and environment

2. Convert findings into strategic directions

3. Define strategic directions into a complete strategic action plan

A strategic communications plan itemizes a comprehensive communication plan to analyze qualitative research and quantitative data to identify core audiences, resources, and the environment that aligns with your intended changes related to your business goals.

Specifically, the strategic communications plan will break down the broad change in audience behaviour that the business desires by breaking communication strategies into smaller component action steps. This is so the audience is on a continuum of achievable action aligned to the business’s intended changes for changes in audience behaviour.

What’s Included

The strategic communication will include:

• Introduction (with brief branding recommendations)

• Intended changes (identifying business goals to align with strategic direction for desired audience continuum)

• Core audience (BENCH analysis includes biases, expectations, needs, codes and the habits of actors, influencers, and enablers)

• Resources (identifying hard resources and soft resources)

• Environment (conducting a field analysis of economic, social and cultural, technological, demographic, competitive, news media, and natural)

• Strategic Direction (situational analysis using SWOT analysis; strengths, weaknesses, opportunities and threats)

• Action Plan (tactics to use, strategic campaign timeline, including implementation budget)

The strategic communications plan takes approximately 2 to 4 weeks to complete, depending on the full extent to analyze the action plan to execute the intended changes for the business.

We know every business operates differently because of unique operations or intended changes. Contact us to discuss details for your strategic communications plan.

Timeline

The plan can be developed for any intended change timeline. For example, timelines can range from 4 to 8 weeks, 3, 6, or 12 months.

Cost

Strategic communication pricing starts at $2000.00 CAD + HST.

Please note, a strategic communication plan does not include the execution of the action plan.

100% local

Actually is the only communications agency in the Barrie and Simcoe Muskoka area offering strategic communication plans at an affordable rate for startups, small businesses, and new business owners.

Clarify goals and objectives

A small business or startup can benefit from a strategic communications plan to align with its unique financial and operational goals. A strategic communication plan is a major role in the long-term success of a business.

Better Audiences

Strategic communication plans critically evaluate information to craft messaging for the right audience(s), by using research and facts to support future actions (tactics) so that messaging is impactful as possible.

Leverage resources

Small businesses can actually leverage a limited budget by maximizing available resources, analyzing weaknesses and converting them into strengths. A strategic communications plan analyzes resources to make the best use of imagining new and different ways for a strategic action plan.