Why Quality Content is King

Long live content! Find out how to make sure your blog rules this year.

The 2020s marks a new era for content generators. Never before has quality content been as important for the growth of business on the web as it will be in the 2020s. How do we know this? Well, just look at the changes Google made in 2019. When welcoming BERT, Google's latest search algorithm, the search engine powerhouse can detect language nuances like never before with NLP or natural language processing. So if you've been generating your blog posts, with an old algorithm it’s time to change your wicked ways and testify!

This is bad news for all those who practice black-hat SEO techniques (that would include keyword stuffing articles, cloaking, link schemes, duplicate content and the like). Now is the time when all those good practices you’ve been employing in your blogging and social media accounts are really going to pay off. Here’s how to make quality content king.

Getting Your Blog On

If you’re a good writer or looking to hire one, now’s the time to start putting quality content up on your blog consistently and using your natural language to communicate with your audience. Awesome conversational writing has never been as important as it is now. And it’s also important for readers to know who is publishing this content—mainly, an expert (like yourself!). If you can’t find the time to write and need an exceptional blog writer, we can totally help you out.

The Age of Quality Content

Everyone is talking about content marketing. In the 2020s, quality content is coming of age thanks to the importance people are putting on social media marketing. Forget spamming your target audience in the hopes that someone will follow you back—people are savvy and want to fill their Internet time reading engaging and informative content. Successful content marketing takes time, effort, and consistency, so make sure to rock all three criteria.

Quit Selling Already!

People are sick of being slapped upside the head with spammy ads and content. You can try to inundate people with these ineffective methods, but you’ll get farther with quality content creation channels, like regular and frequent blog content that’s relevant, shared to followers on your preferred social media platforms. If you want to make an impact with your audience, forget about the direct sale and brand messaging and share it with real and authentic benefits. Google’s latest search algorithm has got you, working behind the scenes helping computers to better understand natural language like humans use. What does this mean for you? Focus on your customers and what they want. If you do that, when they are ready to buy, they’ll be able to find you with ease.

Have An Approach

Now that you know that quality content is king, you need a plan. Have you put together your editorial calendar yet? Now’s a great time to do it! As well, you should have a social media strategy in place to ensure you’re updating your accounts and keeping your fans and followers in the loop.

What are you thinking when it comes to adding quality content to your social media marketing plan? If you need help with content that’s authentic and real, send us a message on Twitter or Instagram.