So Pinterest, What’s It All About?

What makes Pinterest so damn Pinteresting and how can you use it to spread the word of your business?

So many social media channels, so little time. And then there's Pinterest… but what’s it all about? If you’re new to the world of Pinterest, we want to introduced you to this social media phenomenon and explain why it can be beneficial to your business.

n the simplest explanation, Pinterest is like an online scrapbooking community. You set up different boards (kinda like a scrapbooking page) that save all the pictures you “pin” from different website. Let’s just say you like home décor—you can create a board called “Home Décor” and save all the cool pictures you find to it. As well, you can hookup your Pinterest account to your Facebook Timeline, so all your friends can see what you’ve pinned.  You can also follow other Pinteresters, based on similar tastes or existing Facebook friends.

But How Does Pinterest Promote My Business?

We’re glad you asked. If you’ve got pretty pictures on your site and easy access for people to pin them, your visitors will do your bidding, spreading the word (or the big picture) about your business. And this is where professional photos are invaluable. If you’ve got a good camera and some photography experience, you can take awesome shots that look professional. If not, it’s worth the cost to invest in the equipment or to hire a pro. The better these photos look, the better chance they will get pinned. Besides, you don’t want to look like an amateur. Great photos make you look great—and much more reputable.

Dude, Women Dig Pinterest

According to Hootsuite, Pinterest sees 335 million people who use Pinterest every month. with women making up 71% of Pinterest’s audience, versus 21% for men (the 8% did not gender specify). Breaking it down into age, the bulk fall in the 25 to 34 age range (29%). These users pin using the Pinterest tool bar by using buttons on the site they are browsing and by repining what they see on the Pinterest site or from the people they are following/friends with. If you provide a product or service aimed at women, you’d better sign up for Pinterest and see what it’s all about—you could be missing out on a huge potential because it’s preferred by women. Here’s business stats for women published by Hootsuite.

Even Brands Belong To Pinterest

Pinterest isn’t just for the average user—big name brands and business are making its way to the site. Some of the brands with huge followings include Nordstrom (4,969,321 followers), Whole Foods (485,960 followers) and Wayfair (1,029,321). Even Mashable, a social media news site, has a huge following—1,575,116 followers and growing. These companies had the foresight to add Pinterest to its social media campaigns… and there’s no reason why you can’t join the ranks.

Do you have a Pinterest account? How often do you pin? Do you think Pinterest could help promote your business? Send us a link to your Pinterest on Twitter.