7 Mistakes Your Business is Making on Pinterest

Pinterest can help your business boom if your doing it right. Here are some common mistakes you may be making.

Photo by Javier Peñas on unplash.com

Since making its way onto the social media scene in 2010, Pinterest keeps building a loyal following. In fact, it already boasts 322 million (Pinterest, 2019) users from around the world—and that number just keeps on growing. Is your business or brand using Pinterest to promote your products and services? That’s great—but are you doing it right? Let’s go over a few common mistakes you may be making on Pinterest.

You don’t include your other social media profiles: If you’re active on other social media sites, you should be letting people know where else they can find you. You can add your other social media handles to your profile description.

Mixing pleasure with business: Unless your lifestyle and business are interconnected (ie a pet or travel blogger), you should keep your personal and business Pinterest accounts separate. Create an account that’s just for your business and only Pin articles and images that are relevant to the industry you’re in. Keep your own favourites on your personal account so it doesn’t confuse your followers!

You don’t include a Pin description: What’s your Pin all about? Don’t leave people hanging—you’ve got 500 characters to entice people to click, like and repin. Don’t use an overabundance of hashtags, instead of thinking SEO for Pinterest. Hashtags make the description difficult to read—if you must, one or two relevant hashtags should do the trick.

Your business profile is incomplete: You’ve got 160 characters to tell people about your business or brand, so take advantage of it! Make sure you’ve got a picture of your logo, as it’s all about creating a consistent brand image. When all of these elements come together, you’ve got yourself a professional and credible social media profile, and when others repin your content, your branding will also be visible.

There are no links to your products or services: If you’re not adding links, you’re losing sales! Make sure that if you’re pinning your products, they link to a page on your site where people can purchase or learn more about the products or services. When people like your products because they used them, they will want to pin them to a board, so they won’t have to go searching for them.

Pinning better images: Your pins should be high-quality shots. Your images need to be clear and large enough to properly see what it is you’re promoting. When your product looks good, you look even better!

Having empty or incomplete boards: This won’t get you kicked off the site, but it can look unprofessional. If you’ve got an idea for a board and want to pin a few pictures you can make it private until you have more pins to share.

Do you need help with your Pinterest business account? Contact us for a Discovery Meeting.