How to Create an Awesome Web Presence

Learn five web design and development strategies for an awesome Website presence

Have you ever wondered what’s so awesome about your website? Ask yourself this question and jot down your answers because they should include the tips we’re about to cover in this article. Before we get into the five details of web design development strategies for an awesome web presence, it’s important to remember sites are built for a target audience so they can easily navigate and locate the information they seek, quickly.

Here’s the five tips for creating an awesome web presence

Blogging

Blogging is a great resource for clients and business owners to generate organic website traffic. We get so much out of this saturated online resource known as “The Internet”, by using search engines like Google to locate keywords in order to be connected to specific information related to our needs. Because of this, blogs offer fantastic opportunities to expand your traffic and increase your search engine ranking while reaching your audience.

It’s important to produce regular content on your site to impacts your web reputation in a positive way. It tells the Internet world you know exactly what you’re talking about it when it comes to your business, so much, in fact, that you decide to write articles and publish them online. This is what’s so great about blogging and we hope you’re taking advantage of the blogging opportunities.

Encourage Contact

It’s great to encourage the target audience to make contact with you—generate some leads with all that web traffic! You can also encourage feedback, suggestions and insights in the comment section of your blog.

Another suggestion to encourage contact is to use call-to-actions. Call-to-actions are buttons or functions that invite a user to make an action, like contact us today, or sign up for our newsletter, or make a purchase.

Be Charismatic

Show your special talents and respect your audience at the same time. No one is interested in boring and blah blah corporate gibber jabber these days. Unless of course, you are one of those corporate guys. We’re not corporate at Actually, we’re all about conversational, interesting, and engaging content marketing strategies. We also want your website copy to be easy to read, easy to understand, and easy to find with keywords used organically on the website.

Make Your Website a Resource

Again we’re back to why blogging is number one—it makes your website a resource of information relating to your sector of business. This keeps people connected and committed to using your site as an information source. Once you’ve established this reputation, you’ll likely get people posting your articles on their social networks so others can benefit like they did.

Keep Things User-Friendly

In order for users to connect, buy, or share, your web presence has to be has to be user friendly. Keep things simple and easy to use. Don’t reinvent the wheel with your creative team—keep your navigation at the top of a page, with minimal top level items.

If you need help designing and creating order to your web presence, no worries—we’re here to help.

We’re also interested in hearing your comments or questions. If you have any, just leave us your comment on Twitter or Instagram.