How Social Media Can Save You Money
Social media content creation isn’t a fad that’s going away anytime soon.
Sure, you’ve heard the buzz about content creation using Social Media, but as a small business owner, the thought of understanding and maintaining all of those accounts can be scary (in an under-the-bed-monster kind of way). But what if we were to tell you that social media could save you all kinds of crazy advertising cash? We’d bet you’d put on your shiniest monster-slaying armor and get right into the social media arena.
We get that every penny counts when it comes to running your business. And that’s why social media content marketing is so awesome. You may have thought it was just a way for bored employees to run out the clock, but these platforms are a great way to get your name out there without spending a fortune on Facebook ads with affordable organic growth. And saving money means you can buy more—like using the profit for other types of innovation for your business growth. Here are just a few tips on how social media can benefit your small business:
Free Advertising
This has to be the best reason of them all. Let’s take Facebook—you can start a fan page for your business, absolutely free. If you offer a super cool product or service, or are just awesome at what you do, word will spread, and your customers’ friends will start to notice. Once customers and friends start “liking” you, you’re able to target your key demographic to get the word out about your business. You may already have a personal account set up for yourself on places like Facebook, Twitter and Instagram, but it’s important to create a separate account for your business. This lets you target people in your primary demographic without subjecting them to all the details of your personal life.
Low Cost Way of Improving Your SEO and Securing Reputation Management
You don’t need to buy Google ads to take advantage of the Internet’s most popular search engine. It’s all being on that first page of Google, especially when it comes to your brand name. Social Media outlets help you dominate that first page with spending anything on Google ads. Without getting too complicated, when you set up an account on sites such as Facebook, LinkedIn, Instagram and Twitter, they all show up on that all-important page #1 when people search for your business or brand name. And by owning that coveted position, you control what your customers see about you, because as we all know, hardly anyone gets past that first search page.
Affordable Organic Promotion
Membership does have its perks and social media lets you offer your customers exclusive bonuses… without the jaw-dropping price tag. Social media is an amazing—and affordable—way to give your loyal fans special deals, events, giveaways, and gifts. You see, people love sales and freebees, especially when they know that they are among a select group getting them. These perks are likely to make them more responsive. Start offering these promotions on a regular basis, like once per month, and you’ll notice how many more people start following you. Your customers will start spreading the word about the fab deals they are scoring to their friends—and you’ll start to see how popular you’re becoming. Plus, you have other people doing all the work for you… for free—how sweet is that?!
Have you set up a social media account for your small business or are you intimidated? We’d love meet you. If you’re feeling intimidated, send us a DM from your Instagram or Twitter account, and don’t forget to follow us so we can actually get to know you and your brand.